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This sweetener uses 38X less land than table sugar
š§š¬š„¤ & the sugar market

So youāre considering how sugar affects your life, huh? Sugar is one of the most present ingredients in our food. Its cheap, tasty & even creates a feeling of happiness in our brains. As sweet as sugar may be, its impact on your health and our environment isnāt as rosy. As the population continues to grow exponentially, what will happen to Americaās sweet tooth?
In todayās issue:
Health: Too much of a good thing
Feature Story: Is all sugar the same?
Early Adopters: A checklist to indulge responsibly
HEALTH
Too much of a good thing
Sugar offers a quick source of energy, a valuable asset when food was scarce throughout history. The original sweeteners, honey and fruit, were a rare commodity in history that only the wealthy enjoyed. Everything changed when a handful of countries in Southeast Asia introduced sugarcane to the global economy. Starting as early as the 1400s, Europeans built supply lines from colonized countries to satisfy the demand for a variety of commodities, including sugar. Today, sugar is added to foods that historically werenāt sweet (ex. bread & peanut butter) & to foods that already have natural sweetness (ex. applesauce & jam).
The average American consumes 77g of added sugar per day, 2X the American Heart Associationās recommendation of 25g for women & 36g for men.
Sugar offers no nutritional value beyond calories. Instead there is a correlation between the high consumption of added sugar and a higher risk to 11 chronic diseases:
Dementia: 110% higher risk1
Arthritis: 63% higher risk2
Kidney Disease: 58% higher risk3
Dental Decay: 50% higher risk4
Early Aging: 42% higher risk5
Liver Disease: 40% higher risk6
Depression: 31% higher risk7
Obesity: 18% high risk8
Heart Disease: 16% higher risk9
Type 2 Diabetes: 13% higher risk10
Cancer-related Death: 12% higher risk11
In fact, excessive sugar consumption can mimic the brainās response to addictive substances in the chase for dopamine, the neurotransmitter for pleasure. Despite these concerns, the long-term risks are commonly overlooked. Either because they arenāt felt immediately or because they are rationalized with another behavior that mitigates some of the risks. Another round of brushing your teeth may help with Dental Decay but will to do little to avoid the higher risk of Dementia you may have signed yourself up for.
PUBLIC SERVICE ANNOUNCEMENT
Thanks for tuning in to learn about small changes that make a big difference. That being said, consider professional advice (not me) when changing your lifestyle.
FEATURE STORY

Is all sugar the same?
To your tastebuds sugar may seem the same, but its a bit more complicated than that. In fact there is a group of sweeteners that arenāt sugars at all (chemically speaking) & some that control your blood sugar while still adding sweetness to your food.
Sugars:
Fructose: 50% sweeter than sucrose
High Fructose Corn Syrup: 10% sweeter than sucrose
Sucrose: Table sugar
Glucose: 25% less sweet than sucrose
Dextrose: 25% less sweet than sucrose
Natural Sweeteners:
Stevia: 250X sweeter than sucrose
Monk Fruit: 200X sweeter than sucrose
Agave Nectar: 50% sweeter than sucrose
Honey: 25% sweeter than sucrose
Maple Syrup: 30% less sweet than sucrose
There are also a number of artificial sweeteners (sucralose, aspartame, xylitol, erythritol, etc.) that are widely used to create products with sugar-free claims such as diet soda, gum and toothpaste.
To further differentiate these sweeteners, there are some that are better at controlling blood sugar than others. The 4 sweeteners that donāt spike blood sugar levels in the same way sucrose does are Fructose, Stevia, Monk Fruit & Agave Nectar.
Where does sugar come from?
90% of the sweetener market is dominated by Sucrose (60%) & High Fructose Corn Syrup (30%). Sucrose can be produced from either Sugarcane or Sugar Beets where Sugarcane (40%) is more common than Sugar Beets (20%).
The top contributors of Sugarcane used in the US are Florida (16%), Louisiana (12%) & Brazil (8%). For Sugar Beets the top contributors to the US are Minnesota (8%), North Dakota (6%) & Idaho (4%).
Like the name implies, High Fructose Corn Syrup (HFCS) is derived from Corn. Its difficult to trace the origins of HFCS because corn can be processed into a variety of products like cattle feed (40%), ethanol biofuel (35%), & a number of different sweeteners.
How is sugar made?
Sugarcane is a grass that grows best in tropical regions with high temperatures and large amounts of rainfall. For that reason, Brazil (40%) & India (20%) are responsible for the majority of global sugarcane supply.
Sugar Beets are root crops that were genetically modified (GMO) to increase sugar content, expand its growing region to temperate climates & resist herbicides. These traits allow the US to domestically produce all the sugar beets needed to meet their sugar demand.
Corn can also be made into sugar in the form of Fructose, High Fructose Corn Syrup (HFCS), Dextrose, Glucose & a handful of sugar alcohols. Since farming corn is heavily subsidized by the US government, corn-based sweeteners are cheap. This allowed food scientists to create different sugars to fit different product characteristics:
Fructose ā Higher sweetness
HFCS ā Longer shelf life
Dextrose ā Absorbed quickly
Glucose ā Prevent crystallization
Sugar alcohols ā Fewer calories
Are their any concerns with sweeteners?
Yes, and nearly all have to do with how they are produced. The most popular sugar source, sugarcane grows in tropical regions, which is expected to be hit the hardest by climate change. In addition, as the population grows, the demand for sugar will require more land and more deforestation.
In 2009 Brazil implemented the Sugarcane Agroecological Zoning Law which limits sugarcane plantations growth to only cleared land. While this does provide some protection, farmers can still convert diverse wildlife and carbon sinks into grazing fields for cattle, then transition to sugarcane.
Sugar Beets & sugars derived from corn have concerns surrounding the potentially harmful affects of the not-well understood impact of GMOs on the human body. GMOs usually solve a growers problem (i.e. improved pest-resistance, larger crops etc.) and are rarely developed with your health or the health of the planet in mind. Areas that grow these crops have a chronic risk of water contamination from pesticide-ridden fields as well as soil degradation from their long-term use.
EARLY ADOPTERS
Early adopters are taking a few steps to indulge in sweets responsibly. First they are choosing products that have little to no added sugar. This ensures the sweetness comes from the food itself and limits the health risks from overconsumption. Next they lean into products that use natural sweeteners, like Agave Nectar which wonāt spike your blood sugar or Maple Syrup which adds micro-nutrients to your diet.
Maple Syrup has 35% of the Manganese & 7% of the Zinc needed per day in just 1 serving.
While alternative natural sweeteners to sugar are not available within a majority of products, early adopters are getting added sugar from products that have Organic & non-GMO claims on their packaging. Specifically checking the ingredients label for Organic Sugarcane will ensure your food doesnāt contain Sugar Beets, often seen in the ingredients as simply āsugarā.
How do different sweeteners use resources?
To produce a pound of sweetener:
Sweetener | Water (Gallons) | Land (Sq. Ft.) | Greenhouse Gases (lb. of CO2e) |
---|---|---|---|
High Fructose Corn Syrup | 2,000 | 871 | 1.75 |
Sugarcane | 200 | 190 | 0.5 |
Sugar Beets | 150 | 125 | 0.4 |
Honey | 75 | 10 | 0.5 |
Maple Syrup | 40 | 400 | 1 |
Stevia | 30 | 35 | 0.4 |
Monk Fruit | 30 | 25 | 0.4 |
Agave Nectar | 0.2 | 5 | 0.9 |
While Stevia & Monk Fruit are resource efficient sweeteners, there are some drawbacks in taste. While both are 200X sweeter than sucrose & control your blood sugar, both have a distinct aftertaste that limits their widespread adoption. Evaluate for yourself if this is off-putting, otherwise Agave Nectar, Honey and Maple Syrup make great alternatives. So when you find a product that uses these sweeteners, feel encouraged to satisfy your sweet tooth.
Agave Nectar uses 1000X less water & 38X less land compared to Sugarcane.
Ultimately making greener choices should encourage you to indulge in sustainable foods, especially as something as delicious as sweets. If these steps still seem too daunting to manage, consider eliminating High Fructose Corn Syrup from your diet. That way you can still enjoy something sweet while feeling good about avoiding a resource-intensive sweetener.
TIGHT 5
Agave Nectar: 85% of the US consumption gets produced in Mexico.
Candy: Americans eat on average 45 lbs. of candy per year.
Vermont: Responsible for 50% of the USās production of Maple Syrup.
Honey: 38% of the US production comes from North Dakota.
Soda: 30% of American adults consume sugar-sweetened beverages daily (soda, energy drinks etc.).