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Only 17% of Americans eat these healthy peppers

šŸŒ¶ļøšŸ«‘ & heat levels

Peppers are vibrant, but often viewed as a colorful afterthought—tossed into a stir-fry or sliced atop a salad. As more Americans seek simple ways to improve their health and reduce their environmental impact, peppers—both sweet and spicy—are emerging as an unexpected option. Reconsidering the role of peppers in your diet might be one of the most flavorful changes you can make!

In today’s issue:

  • Early Adopters: From heat to sweet

  • Health: The nutrient you’ve never heard of, capsaicin

  • Environment: You get low emissions! You get low emissions!

  • History: Rooted in latin cuisine

  • Industry: What is Americas favorite pepper?

EARLY ADOPTERS

Early adopters know spicy food isn’t just bold—it’s better for you and the planet. Compared to sweet, salty, or savory options, spicy dishes offer a wide range of health benefits and are resource-efficient to produce.

In particular, early adopters prefer cayenne to spice up their dish. Rich in capsaicin, a powerful antioxidant primarily found in peppers, this ancient Bolivian pepper thrives in droughts, yields abundantly and is widely grown in the US—keeping its carbon footprint low. Weather you use it ground, in hot sauce or cooked whole, cayenne is the way to go.

For a sweet touch, red bell peppers are the favorite. Packed with more nutrients than their green, yellow and orange counterparts, they add much needed vitamins and minerals to any plate. Though they take slightly longer to grow, using a bit more water and emitting more CO2, their nutrient payoff is worth it.

HEALTH

The nutrient you’ve never heard of, capsaicin

Measured by the Scoville Scale (SHU), capsaicin is the fiery compound behind a pepper’s heat—and its health benefits. Unique to peppers, capsaicin creates a burning sensation that sparks a thermogenic effect, helping your body burn calories, boost metabolism and support weight management. For some, it even releases a wave of endorphins— creating a ā€œspicy highā€ that can lift your mood.

But the benefits don’t stop there. Capsaicin also has anti-inflammatory, antimicrobial & anticancer properties, promoting gut health and reducing the risk of chronic disease.

ā

Regular spicy food consumption is linked to a 17% lower risk of heart-related death & 8% lower risk of cancer-related dealth.

Should I go all-in on spice?

The better approach is to gradually build up your tolerance to spicy food. Capsaicin binds to pain receptors in your mouth, digestive tract, and even your rear end. A gradual increase to spicy foods is often the smart move.

To ease the heat, pair spicy food with milk or other fat-rich ingredients. They help wash away capsaicin while making it more bioavailable, boosting its health benefits. Over time, your body desensitizes, letting you unlock spicy’s full potential.

ā

Eat spicy food 3+ times a week, and you could cut your risk of death by 14%.

That said, spice isn’t for everyone. Those with acid reflux, heartburn or irritable bowel syndrome (IBS) may experience worsened symptoms.

Which peppers are the healthiest?

Not all peppers bring the heat—but even mild varieties are packed with essential micronutrients. Here’s how the 10 most popular peppers stack up across 12 key nutrients:

Pepper

Gold šŸ„‡

Silver 🄈

Bronze šŸ„‰

Cayenne

Vitamin B1

Vitamin B2*

Vitamin B3

Vitamin B5*

Vitamin B6*

Vitamin B9*

Vitamin C*

Capsaicin

Vitamin A

Bell (Red)

Vitamin A

Vitamin B5*

Vitamin B9*

Vitamin C

Vitamin E

Vitamin K*

Potassium*

Vitamin B1*

Bell (Orange)

Vitamin K*

Potassium*

Vitamin A

Vitamin B3*

Vitamin B6*

Vitamin B9*

Vitamin C*

Vitamin E

Bell (Green)

Vitamin B6*

Vitamin B1*

Vitamin B9*

Vitamin C*

Habanero

Capsaicin

Vitamin B9*

Vitamin C*

Serrano

Vitamin B1

Vitamin B2*

Capsaicin

Poblano

Vitamin K

Potassium

Bell (Yellow)

Vitamin B9*

Vitamin C*

Vitamin E

Vitamin K

Banana

Vitamin B3*

Potassium

JalapeƱo

Vitamin B3*

Vitamin B1*

Compared against: Banana, Bell (Green), Bell (Orange), Bell (Red), Bell (Yellow), Cayenne, Habanero, JalapeƱo, Poblano & Serrano.

* indicates a tie.

More ways to enjoy peppers

One of the best ways to enjoy peppers is ground up—particularly cayenne. Often called the ā€œprince of spiceā€, cayenne pepper is a blood stimulant that offers impressive health benefits to protect against heart disease, stroke & arthritis:

  1. Lowers triglycerides by 25% (2022)

  2. Boosts circulation by 20% (2022)

  3. Reduces LDL cholesterol by 15% (2022)

  4. Improves digestion by 15% (2024)

  5. Lowers blood pressure by 10% (2021)

  6. Increases metabolism by 5% (2023)

  7. Reduces body weight by 3% (2023)

Hot sauce is another popular option, though its capsaicin content varies due to dilution with vinegar, water or oil. While still beneficial, it’s more about flavor than potency.

No matter how you choose to enjoy peppers, opt for organic. Peppers are on the Dirty Dozen list, which highlights the most pesticide-contaminated produce (2024).

ENVIORNMENT

Compared to many other foods, peppers are remarkably efficient to grow. These drought-tolerant plants thrive in poor soil, grow vertically—making them ideal for dense planting—and naturally deter insects thanks to their spicy defense system.

Here’s a breakdown of the resources required to produce just 1 pound of each pepper variety:

Pepper

Water

(Gallons)

Land

(sq. ft.)

Emissions

(lb. of CO2e)

Habanero

16

0.004

0.12

Cayenne

17

0.005

0.13

Serrano

17

0.005

0.13

JalapeƱo

18

0.005

0.14

Banana

24

0.006

0.16

Average

25

0.007

0.17

Poblano

27

0.006

0.19

Bell (Green)

29

0.01

0.18

Bell (Orange)

32

0.01

0.21

Bell (Yellow)

34

0.01

0.22

Bell (Red)

37

0.01

0.24

HISTORY

Rooted in latin cuisine

Spiciness evolved as a plant’s defense against mammals—while birds, immune to capsaicin’s burn, helped spread pepper seeds across Central and South America. In fact, every pepper, with the exception of banana peppers, traces its roots here:

Origins of Peppers:

  • Habanero - Peru, 6500 BCE

  • Bell Peppers - Mexico, 5500 BCE

  • Cayenne - Bolivia, 5000 BCE

  • Serrano - Mexico, 1000 BCE

  • JalapeƱo - Mexico, 500 BCE

  • Poblano - Mexico, 1500

  • Banana Peppers - Hungary, 1500

How we adapted to spice

While plants used spice as a defense, humans flipped the script—using peppers to defend against spoilage and infection. In hot, humid climates, spicy peppers’ antimicrobial properties preserved food and made even spoiled dishes edible. Even after refrigeration, we didn’t just tolerate the burn, we craved it.

Peppers, in particular cayenne, evolved as a natural medicine, treating common ailments from cuts to colds. This video highlights cayennes use as medicine:

The global spread of peppers

In 1493, Christopher Columbus, searching for black pepper, finds chili peppers instead. He brought seeds back to Europe, where they spread rapidly through the Spanish and Portuguese trade networks. Eventually distant cultures embraced peppers, integrating them into local cuisines and traditional medicine.

On average, 91% of all peppers consumed in the US are grown by either US & Mexico, highlighted in the table below:

Pepper

US Production

Mexico Production

Bell (Green)

75%

20%

Banana

75%

15%

Cayenne (Ground)

60%

25%

Average

33%

58%

Bell (Red)

30%

60%

Bell (Orange)

25%

60%

Bell (Yellow)

25%

60%

Poblano

15%

85%

Serrano

15%

85%

Habanero

5%

80%

JalapeƱo

5%

95%

INDUSTRY

What is Americas favorite pepper?

While hot sauces and spicy challenges dominate social media, most Americans prefer to play it safe. In fact, 62% of peppers eaten in the US have no spice at all, including the most popular, green bell pepper. Despite a growing love for heat, many still lean towards flavor over fire.

Pepper

US Consumption

Bell (Green)

40%

JalapeƱo

18%

Bell (Red)

14%

Banana

7%

Poblano

6%

Bell (Yellow)

5%

Serrano

4%

Bell (Orange)

3%

Cayenne

3%

Are all bell peppers from the same plant?

Yes, the 4 varieties of bell peppers are all from the same plant, just harvested at different stages of ripeness. Each color marks a moment in time as the pepper matures, changing in both taste and nutrition:

  1. Green - harvested at 65 days → crisp & earthy

  2. Yellow - harvested at 75 days → mellow & tangy

  3. Orange - harvested at 80 days → juicy and balanced

  4. Red - harvested at 85 days → sweet & rich

TIGHT 5

  • Chipotle: is made from smoked and dried jalapeƱos.

  • Ground Cayenne: requires 11 pounds of peppers to produce 1 pound.

  • 60 Ghost Peppers: or 55 million SHU, is equivalent to a can of bear spray.

  • Seeds: are not the spicy part of the pepper, but absorb heat from the surrounding white ribs.

  • Tabasco: sauce was invented in Louisiana in 1868.

PUBLIC SERVICE ANNOUNCEMENT

Thanks for tuning in to learn about small changes that make a big difference. That being said, consider professional advice (not me) when changing your lifestyle.